When looking for a company store, it’s imperative that you know what to look for. We’ve talked with hundreds of companies looking for a company store and we’ve come up with a list of the 5 most important things we see being talked about the most.
1. Design
Site design is pivotal to ensure your customers and employees can properly navigate and order from your company store. Bad site design will lead to users not visiting your site or purchasing products. When looking at a potential company store, it’s important to ensure that the site is built to be responsive and functions properly on desktops, tablets, and mobile devices. You also don’t want to have a site that looks like it came out 10 years ago. In short, a modern site design with a responsive interface is necessary for a company store today.
2. Inventory Types
Inventory types are a topic commonly discussed with our clients. Some want a pure inventory site, where there’s a hard limit to much stock you have on the site for all products. Others want a system where they can order and have the product made for them on a per order basis. When you have a wider range of products, you might even find the need to incorporate both types into your company store as a hybrid inventory system.
3. Site Visibility
Are you ok with your company store being viewed by hundreds, potentially thousands, of people not affiliated with the company at all? Make your company site public and reap the benefits of added awareness to your company. You might even attract some orders from people not in your company! If there are products you don’t want to give the general public access to, such as business cards, consider making your company site a private store. This will lock a user from getting onto the site without first logging in.
4. Product Types
There are two product types you’ll want to consider when looking for a company store. For simple items like branded apparel, you’ll want a standard ordering type, where a consumer simply chooses what they want, the different variants of the product (size, color, logo, etc.) and adds it to their cart. For items that may require user input, like business cards and envelopes, you’ll want a variable product type setup. This will allow the user to input data to change the product in order to better fit their unique customer needs. Ideally, you’ll want a store that can handle both product types in the simplest way possible.
5. Customization
When searching for a company store, it’s important to make sure your site stands out. Whether it’s ensuring all your cool little design elements make it onto the site or your social media feeds are properly showing on your site, you want a company that has the development power to deliver those kind of things.
Metron Branding offers custom company sites with all the above provided and we’d love to talk about your company store needs. Learn more about our company stores and sign up for a company store consultation today.