4 Promotional Product Trends for 2015
People tend to seek new opportunities and change their tastes frequently. The same goes with the promo products. When choosing a promotional item to give away, you have to catch up with the trends in order to keep your customers engaged and entertained. Ready to find out what evokes the wow-effect today?
Items for a healthier lifestyle
Healthy living is a great trend that has brought changes to the list of top selling promo gifts. People seem to love the things that help them come in the shape, stay hydrated, control weight and relieve stress. Well, fair enough things like stress balls, cute food containers and drinkware of all kinds are now in vogue.
The healthy living trend combined with vivid development of technology has created a whole new market of gadgets for better lifestyles like fitness bracelets helping you choose the optimal training regime. Why not use them for promotional purpose?
Many companies are now sticking to the eco-awareness trend, which is a great way to promote your brand and keep the Earth a bit cleaner. For instance, house goods from recycled glass, paper or eggshells can become a great place for your logo as they create a uniquely positive impression. Thus, the company gets higher loyalty and keeps a good image supported.
According to the research, most of the customers need practical things as a promo gift. At least they are among the most popular items given away. Well, that category is a bit subjective, but in general, things like bottle openers and umbrellas never go out of fashion.
And finally, the items for the tech-savvy customers. The wave of geek trend popularity is not about to fade any soon, thus, things like chargers, cord holders and cases for smartphones are on the top right now.
Of course, pens and other promo ‘classics’ are not going anywhere, but maybe it’s time for something fresh? Go for well-thought changes, and you’ll reach the reputation of a groundbreaker among your target audience.